About Supraja Bala

Hello! I’m Supraja Bala, a creator at heart and a marketer by ambition. I’m currently pursuing my Master’s in Business Analytics and Project Management with a specialization in Marketing at the University of Connecticut. I’m passionate about combining data-driven insights with creativity to build impactful brands, and I have big dreams of launching my own brand, "Supraja Bala," in the future (yes, people tell me my name sounds perfectly brandable!).

My Journey in Marketing
Marketing has always fascinated me, both as a discipline and as a means to connect with people on a deeper level. I consider myself a full "Marketer package"—with skills spanning from the creative front end to the analytical backend.

Creative & Customer-Centric: I enjoy designing and creating customer experiences that resonate. From using tools like Figma for UI/UX to crafting websites, I approach marketing with empathy, always considering the customer's perspective.

Analytical & Strategic: I’m skilled in market research, targeting, segmentation, and positioning to build targeted strategies. My knowledge of tools like Google Analytics, predictive modeling, and data visualization enables me to turn raw data into valuable insights, powering social media and SEO-driven campaigns with a data-backed edge.

Values & Vision
I'm a dedicated worker, and I love challenging myself. Anytime self-doubt arises, I push through to prove myself wrong—and that’s helped me build confidence and resilience. Whether it’s being the most overdressed at a party or building a strong online presence on Instagram, I’m all about embracing my unique style without letting external critiques hold me back.

Personal Interests
Beyond marketing, I’m drawn to creative pursuits like painting, crocheting, and making ceramics. I also love fashion and exploring how design intersects with branding—another reason I'm excited to start my own brand one day. If you’re interested in connecting, collaborating, or just chatting about all things marketing, feel free to reach out. I’m always open to learning and sharing ideas with others who are as passionate about building brands as I am.