Neighbour Aunt: Market Feasibility Study to Meme-ified Pitch
When I started working on Neighbour Aunt, our goal was clear: create a platform that connects home cooks with individuals craving nutritious, homemade meals. But every innovative idea needs more than enthusiasm to thrive—it needs a solid foundation in market feasibility. As the designated Market Analyst for this project, my role was to dive deep into the data, understand market trends, and validate the idea’s viability. Here’s how I not only analyzed the numbers but also delivered a memorable pitch using a tool of our time—memes.
The Role of Market Analysis: Validating the Idea
To understand if Neighbour Aunt could succeed in today’s fast-paced, convenience-focused world, I needed to get specific. My analysis started with these core questions:
Who needs Neighbour Aunt? I identified two main groups: Busy professionals seeking convenience without sacrificing health, and local cooks eager to share their skills.
How big is this market? I discovered that a significant portion of the population is health-conscious, with 63% of Americans actively trying to eat healthier. Additionally, the rising popularity of local culinary experiences suggested a growing demand for homemade, authentic meals.
What is the competition? Comparing Neighbour Aunt to restaurants and meal kits like Hello Fresh and Blue Apron helped highlight our unique positioning—an affordable, community-focused alternative for home-cooked meals.
From understanding user segments to analyzing competitive pricing, I ensured every data point underscored Neighbour Aunt’s relevance and feasibility.
From Data to Insight: Building a Strategy
Data is essential, but what matters most is what you do with it. Armed with statistics and insights, I worked on refining Neighbour Aunt’s positioning:
Competitive Advantage: Neighbour Aunt could bridge a market gap by offering quality, home-cooked meals at a price point significantly lower than dining out.
Value Proposition: Our unique selling points—community connection, affordability, and authentic home-cooked flavor—are values that resonate with our audience.
User Persona Insights: I created profiles for our target users, including health-conscious professionals and culinary enthusiasts, which helped align our strategy with their needs.
This analysis was critical for defining Neighbour Aunt’s brand identity and cementing its value in the minds of potential users.
The Meme-ification of My Pitch: Making Market Research Fun and Engaging
When it was time to present my findings, I knew I needed to do something different to capture my audience’s attention. Instead of a traditional slideshow, I decided to take an unconventional approach: using memes to tell the story. Here’s why it worked:
Complexity in Simplicity: Memes helped me break down complex market insights into digestible snippets.
Engagement Factor: Memes naturally draw people in. Each slide had a meme to lighten the mood and emphasize a key point, making the pitch more engaging and memorable.
Visualizing Market Data: I used funny, relatable imagery to convey our data, like a chart meme comparing the affordability of Neighbour Aunt to traditional restaurants. The humor served as a bridge to more serious insights, making the presentation both enjoyable and informative.
What I Learned: Analyzing Markets and Pitching with Purpose
Working on Neighbour Aunt was a crash course in translating market research into actionable strategy and a memorable pitch.
This project taught me how to conduct in-depth market research, using facts and data to assess whether my idea could meet real-world demands. I had the chance to use tools like Google Trends, Ubersuggest, and SEMrush to analyze audience preferences, study competitors, and evaluate market potential. These tools provided the backbone for a data-driven approach, enabling me to see the feasibility of Neighbour Aunt from multiple perspectives.
Additionally, this project allowed me to implement the marketing concepts of segmentation, targeting, and positioning that I learned in my Marketing Management class. Identifying core user segments and positioning Neighbour Aunt as an affordable, community-driven alternative to traditional meal options was both strategic and rewarding. Stepping into the shoes of a marketer gave me insight into building a brand that resonates with its audience.
And when it came time to present my findings, I took a creative leap with a meme-based approach to make the data engaging and relatable. By combining analytical depth with a playful presentation style, I not only highlighted Neighbour Aunt’s potential but also made the pitch enjoyable and impactful.
This experience has been a powerful lesson in balancing research and creativity, ensuring that solid data and a compelling narrative can make any idea shine.
